NOHVCC’s webinar series continues– join us on May 4!
Title: Dealing With The Media – Tips And Best Practices
Join us on May 4th for an important webinar hosted by Andria Yu, director of media relations at the Motorcycle Industry Council, and Ty van Hooydonk, senior editor at the MIC, as they introduce webinar participants to important guidelines and best practices to follow when dealing with the media. OHV leaders are often approached by local newspapers, websites, blogs, radio stations and other media to weigh in on important issues. Andria and Ty have decades of experience in working with the media and will begin to help participants understand how, when, and why to comment on the record – and how to be prepared to deliver the appropriate message.
When: May 4, 2021
Time: 8:00 PM Eastern
If you register for the webinar – NOHVCC staff will reach out to you with information on how to log in within a few days.
Primary Presenters include:
Andria Yu, Director, Communications, Motorcycles.org – Andria worked in journalism for 18 years before joining the Motorcycle Industry Council in 2016. Just before joining the industry, Andria was the front page editor at USA Today, and prior to that, she worked at The Baltimore Sun and Newsday in New York. Andria, who started riding in 2001, earned her Motorcycle Safety Foundation RiderCoach certification in 2017 and has been teaching public classes in Maryland. She also hosts MSF Basic RiderCourse classes and DirtBike School classes for media and influencers from coast to coast. Andria has appeared on several live TV news shows to talk about motorcycling and motorcycle safety, and has been interviewed by dozens of reporters for magazines, newspapers, and even podcasts.
Ty van Hooydonk, Senior Editor, Motorcycles.org – After editorial positions at Cycle News and Cycle magazine, Ty van Hooydonk started his career in media relations in 1992, working for the world’s largest PR firm before moving on to the biggest agency in Orange County, California. He served as Suzuki’s mainstream media agency executive for 10 years and conducted many media training sessions for the manufacturer’s motocross and road racing efforts – working with riders including Jeremy McGrath and Kevin Schwantz. He joined the Motorcycle Industry Council in 2001, eventually serving as vice president, communications, for five years. He’s been riding for more than 50 years, is an MSF DirtBike School coach, ASI instructor, and ROHVA DriverCoach. He has been interviewed by mainstream media hundreds of times, including dozens of live TV news appearances.
Duane Taylor, Executive Director, NOHVCC
Any questions should be directed to firstname.lastname@example.org.
Please keep an eye on NOHVCC’s website (and on your emails) as we will be providing more information as additional webinars are scheduled.