NOHVCC recently hosted a webinar titled Dealing With The Media – Tips And Best Practices during which Andria Yu, director of media relations at the Motorcycle Industry Council, and Ty van Hooydonk, senior editor at the MIC, introduced webinar participants to important guidelines and best practices to follow when dealing with the media. OHV leaders are often approached by local newspapers, websites, blogs, radio stations and other media to weigh in on important issues. Andria and Ty have decades of experience in working with the media and began to help participants understand how, when, and why to comment on the record – and how to be prepared to deliver the appropriate message. View a recorded version of the webinar here (login required).
As a part of the webinar Andria and Ty described an important tool that OHV enthusiasts can use if they have concerns or are nervous about engaging with the media – the MIC, SVIA and ROHVA Media Relations Hotlines.
If you have been approached about an article, radio or TV spot, or podcast by a reporter or other media professional about an OHV-related story you can refer him or her to the Media Hotline.
All relevant information can be found on the Motorcycle Industry Council’s website here or below.
Information to provide to reporters:
Motorcycles:
If you’re a member of the press seeking information, contact our Media Hotline by calling (949) 727-4211, ext. 3027.
Please leave a detailed message that includes:
For all-terrain vehicle information, please contact:
The ATV Safety Institute(949) 727-3727, ext. 3091, or visit SVIA.org
For information on ROVs (sometimes called side-x-sides), please contact:
The Recreational Off-Highway Vehicle Association(949) 255-2560, ext. 3132, or visit ROHVA.org
If you are a student working on a school project, please call (949) 727-4211, ext. 3027.If you are researching the motorcycle industry for your company or client, please call (949) 727-4211, ext. 3139.
